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[Datsun 1200 encyclopedia]

Datsun History

Revision as of 19:48, 14 February 2009; view current revision
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The Datsun brand of cars came out of the merger of two early Japan car companies, DAT Automobile Co. and Jitsuyo Automobile Co. This new company DAT Automobile Manufacturing Co., Ltd. eventually created the Datsun brand. Shortly after the first Datsun was produced in 1931, the fledgling Nissan Sangyo holding company, desiring to enter the automobile business, So in 1933 it takes over DAT. The next year they name themselves Nissan. The rest is history.


Contents

Kwaishinsha

1914: ??????? (Kwaishinsha Automobile Works) is established in Tokyo. Apparently it is the first automobile manufacturer registered with the Japanese government. The car they build is the DAT car.

1918: Renamed to Kwaishinsha Automobile Co.

1925: Renamed to DAT Automobile Co.


Jitsuyo

1919: Kubota (the tractor company) forms a subsidiary to manufacture cars, named it ????? (Jitsuyo Automobiles) in Osaka.

Their first product was small three-wheeled cars.


Merger of DAT and Jitsuyo

1926: DAT and Jitsuyo merge, to form ???????????? (DAT Automobile Manufacturing Co., Ltd.). Headquarters are in Osaka.


1931: DAT comes out with a new smaller car, the first "Datson", meaning "Son of DAT".


1932: Datson mark is renamed Datsun, a more harmonious spelling


1933: Company is renamed ????????? (Jidosha-Seizo Co., Ltd.)


Nippon Sangyo

1928: Yoshisuke Aikawa founds the holding company Nippon Sangyo (Japan/Nippon Industries). This fledging company soon begins buying or taking over other established companies.


Takeover of DAT

1931: Nippon Sangyo controls foundries and auto parts businesses, but no automobile manufacturing. Aikawa purchases controlling shares in DAT Motors.


1933: Aikwawa merges Tobata Casting's automobile parts department with DAT Automobile. As Tobata Casting is a Nippon Sangyo company, this is the beginning of Nippon Sangyo automobile manufacturing.


Nissan

1934: Aikawa "separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan Motor (Nissan)". This is ????? (Nissan Motor Co., Ltd.).

1934 June: The shareholders of the new company however are not enthusiastic about the prospects of the automobile in Japan, so Aikawa buys out all the Tobata Casting shareholders (using capital from Nippon Industries). At this time Nissan Motors effectively becomes owned by Nippon Sangyo and Hitachi.


1940s: Nippon Sangyo, now popularly known as Nissan, becomes the famous Nissan "Zaibatsu" (combine) including Tobata Casting and Hitachi. It grows to include 74 firms, and to be the fourth-largest combine in Japan during the wartime years.


1947: For two years (1947 to 1948) the company was briefly called Nissan Heavy Industries Corp.