Strictly speaking, the illustrated example is a flatbed truck, or tray-back if you prefer. It's a little one, but it is a truck none the less.
The version that most think is a ute, is actually a pickup. This model was never made as a ute.
The Datsun 1200, however, is a true ute in the same way that a current Commodore comes as a ute, but the Falcon is a pickup.

Calling these pickups "ute's" is exactly the same as refering to a Datsun two door sedan as a coupe. Similar general description, same task in life, but diferent bodies with diferent names.
The ute is a true Aussie icon & i would like to think that ElCamino & Ranchero owners know this.
Chris
P.S. Did anyone notice the 1939 or '40 Ford coupe in the background?

did these come in 1200 piston engines or 12a rotar? the only ones ive seen on the net have had rotisseries in em?