Sadly, yes. In fact, where I live, you see more big SUV's and big trucks than anything else. If you're a teen, you're more likely to aspire to having a lifted truck with obnoxiously large tires or if you're a mom, you want to drive a Suburban or F250 Crew Cab TurboDiesel to keep your kids safe, but then drive real fast in residential neigborhoods coming and going from your house (my rant). Fuel is approaching $3/gallon, and there's no slowing to the jumbo vehicle craze.