DATSUN SAVES About a gallon of gasoline a day. 1973 advertising campaign from Nissan-Datsun USA. It was replaced by the "We are driven" campaign for 1978.
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1973 ad campaign
Datsun Saves ... Your Money
DATSUN SAVES an important personal resource: your money.
One savings leads to another.
With demands for fuel and energy rising faster than the supply, it's more important than ever for all of us to conserve resources. Driving a new Datsun 1200 is one sure way to save gasoline. And that, of course, leads to another kind of savings: your money.
Fuel economy and other considerations.
The Datsun 1200 gets around 30 miles per gallon, over twice the national average of about 13.5. But that's not all a 1200 conserves. It saves space, for example. You'll park in leftover places you used to pass up. It's a joy to drive and handle, and it's simple and inexpensive to service. With just average care, a Datsun 1200 will last a long, long time.
Luxuries aren't forgotten. Standard on the Datsun 1200 Sport Coupe: reclining bucket seats, tinted glass, fold-down rear seat, white-walls and wheel covers. Test drive one at your dealer soon. Discover that driving comfortably and saving money can go hand-in-hand! Drive a Datsun . . . then decide.
DATSUN
From Nissan with Pride
L.A.to N.Y.
L.A.to N.Y. $29.85 DATSUN SAVES
[That's 2,800 miles/4,470km!!]
PLAYBOY
L.A.to N.Y. $29.85
37.9 MILES PER GALLON.
We drove a new Datsun 1200 from L.A. to. New York, just to prove how economical the car really is. Without special equipment or special tuning, we averaged 37.9 miles per gallon. Just $29.85 coast to coast, That's economical.
The average car in America gets around 134 miles per gallon. It would cost nearly three times as much for the same trip!
In fact, the Environmental Protection Agency of the U.S. Government has just released a mileage comparison of all cars sold in the U.S. Our Datsun 1200 delivered the best mileage of all.
We think that buying gasoline is one of the dullest things you can do with your money. Save real, countable dollars with a new Datsun 1200! Drive a Datsun ... then decide.
DATSUN SAVES
46
Government Report
Government report proves Datsun saves b/w, coupe, gas can
Government report proves Datsun saves.
The government's Environmental Protection Agency has run gas mileage tests on all domestic and imported cars sold in the U.S. The tests simulated typical urban driving, and the Datsun 1200 delivered the highest mileage of all.
To dramatize this economy, we drove a Datsun 1200 from Los Angeles to New York. We say the car gets around 30) miles per gallon, but in this case we were wrong. Without special tuning or special equipment, we got nearly 38. We spent less than $30 for gas, coast to coast!
With the energy crisis making headlines every day, good gas mileage is more important than ever. That's why the Datsun 1200 makes so much good sense. It's the best way we know to save money without giving up the fun of driving!
DATSUN SAVES
Good New for Fleet Buyers
After the first oil panic of 1973, the second oil crisisᴳ of 1979 hit the world hard, resulting in this Nissan advertisement from Australia
The good budget news for fleet buyers.
Datsun Saves
[images of Datsun fleet vehicles, including B120 Datsun 1200 and B210 1200 pickup with the 200B front and centre]
And a variety of custom bodies.
The Datsun fleet is good news for drivers and sound budget sense for accountants, It's good old fashioned dollar for dollar value.
For a start there's variety and service. Datsun has a wide range of cars and commercial vehicles backed by a 300 strong dealer network. There are six different 200Bs alone. All with economical four cylinder engines gutsy enough to make running an air conditioner a breeze.
Then there's Datsun's sensible purchase price and high resale value. Of course the fuel economy is legendary with Datsuns recording the best petrol economy in the Total Oil Economy Run the last three years in a row. And to boost staff morale there are all those famous Datsun extras at no extra cost.
Now consider Datsun's rally proven reliability. Datsuns have been driven to victory in the Australian Rally Championship in 1975, 1976 and 1977. Work is tough on a car. Rallying is tougher. It means Datsuns stay on Ask your Datsun dealer now about the Datsun National Fleet Sales Pian. And let your accountant add
up the ways Datsun saves.DATSUN Nissan Motor Company (Australia) Pty. Lid.
DAT219
Gasoline Can
The "Datsun Saves" advertising often featured an image of an F-style fuel containerᴳ, and an actual can was available as a promotional item.
DATSUN SAVES About a gallon of gasoline a day [two versions]
b/w coupe on red gas can, DATSUN From Nissan with Pride
With the demand for fuel rising faster than the supply, here's one way to help ease our energy crisis. According to the latest U.S. Bureau of Highways figures, the national average for gas mileage is about 13.5 miles per gallon. The new Datsun 1200 gets around 30 miles per gallon or over twice the national average. The average car in the U.S. is driven just over 10,000 miles a year, so you can save about a gallon of gas every day by driving a 1200. With gasoline prices going up, it's a considerable saving of another important resource: your money. Drive a Datsun ... then decide.
From Nissan with Pride
Advertising tagline: From Nissan with Pride
ONE US GALLON/3.785 LITERS
DATSUN SAVES About a gallon of gasoline a day.
GASOLINE
DANGER EXTREMELY FLAMMABLE HARMFUL OR FATAL IF SWALLOWED
The fuel container featured a cap with a clip on it to secure the funnel spout
Cans at Blue Lake
gas can, petrol can, fuel can, tin can
Datsun Saves More Gas
DATSUN SAVES More gas than any other 1973 car*
The American Government's Environmental Protection Agency has published a study on automobile gas consumption. It rates every 1973 car sold in the U.S. Here are some of the results:
Mile per Gallon U.S. Imperial Datsun 28.7 35.9 Chevrolet Vega 2300 21.9 26.4 Ferrari 365 GTB 8.3 7.9
*AS TESTED IN THE EPA STUDY
They found that a Datsun 1200 goes further on a gallon of gas than any of the others.
So if you drive a Datsun 1200 you'll save money on gas. and you'll burn a lot less of the fuel that causes much of our air pollution.
If you're economy-minded, or if you're ecology-minded ...
all you really need is a Datsun 1200
DATSUN
[image: KB110]]
This is ingenious gas saving device
EPA rates gas mileage
WASHINGTON, D.C. (AP) - The Environmental Protection Agency has published a Who's Who of gasoline-guzzlers, rating the miles-per-gallon of every 1973 model sold in the United States. Datsun;s lightest-weight models, at 2,000 pounds, turned in the best fuel economy at almost 28 miles per gallon, closely followed by Toyota at 26 mpg. The heaviest cars gulped the most fuel, as expected, and especially those with large engines. Ford's 5,500-pound Lincoln-Mercury station wagon managed only 8.4 miles per gallon, just a shade better than a Rolls Royce Silver Shadow. President Nixon, in his energy message a week ago, urged consumers to consider EPA's mileage report. Based in part on its antipollution certification tests for 1973 cars sold in the United States, EPA has listed the results for 364 individual vehicles submitted by 36 manufacturers. EPA has not analyzed the results and points out that actual on-the-road mileage may vary widely depending on a car's exact equipment and the way it is driven. But close analysis of the statistics show some clear patterns.
Sheer weight is the biggest mileage-stealer, and the first thousand extra pounds are the hungriest. While cars in the 2,000-pound range averaged almost 25 miles per gallon, those weighing 3,000 pounds were down to an average of only 15.4.
New Zealand
DATSUN SAVES
Official average figures from Mobil Economy Run results.
120Y
average city driving 44.588mpg
average open road driving 52.065mpg
180B
1st in Class - 2nd Overall
average city driving 39.961mpg
average open road driving 44.499mpg
260C
average city driving 29.232mpg
average open road driving 32.914mpg
Save fuel-drive a Datsun!
NISSAN DATSUN
Nissan Motor Distributors (NZ) Ltd. LMVD.
License Plate Frame
Wheel Chart
Datsun Saves in USA gallonsᴳ was useful back in the day before smartphones or in-dash fuel consumption readouts.
Raiders
Dealer promotional matchbook with the schedule divisional champions 1974 Oakland Raidersᵂ football team (now Las Vegas Raiders).
Datsun® saves & sets you free
Courtesy, your Northern California Datsun Dealer
1974 SCHEDULE OAKLAND RAIDERS
B210
Almost every USA advertisement for B210 featured Datsun Saves. It was during the 1973 oil crisisᵂ, after all.
V I D E O 1973 Datsun B210 Datsun Saves (click to view) V I D E O 1974 Datsun Saves Commercial 260Z/B210 (click to view)

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